Archive for August, 2010

Who to Trust?


Who to trust in a system built on greed and lust

there’s so much profit in lying to us

from captains of sinking corporate ships

to politicians saying “read my lips”

there’s not a shred of truth in their alleged proofs

1 out of 5 People Do Not Have Access to Clean Drinking Water

Attorneys representing the health advocacy group Center for Science in the Public Interest and consumers from three states have accused Coca-Cola of using deceptive labeling on its Vitaminwater line of drinks, including claims that they reduce risks of disease.

Coca-Cola which owns Vitamin Water is also the largest beverage company in the world using 283 billion liters (74 billion gallons) of water in 2004. In a world where 1 out of 5 people do not have access to clean water, Coca Cola has a water use ratio of 2.7 to 1. This means that for nearly 3 liters of water only 1 liter goes into the product, the rest is wasted in cleaning and other processes. This is unconscionable! Yet to question the corporation is almost sacrosanct. How dare you question the God of free enterprise? Well maybe we should raise more questions especially when the enterprise thrives on lies.

Coca Cola attempted to have the Center for Science in the Public Interest law suit thrown out by claiming, “no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.” Uhh, the product is called VITAMIN water. In an america obsessed with easy paths to health and nutrition, a product carrying the vitamin name and boasting health claims is guaranteed a prime place in the consumers mind.

Now that it’s clear that Coca Cola has lied will the company change. Probably not and even if they do the damage is already done. Another sugary drink has been passed off as healthy as consumers are continued to be told that colorful syrups are a better choice than good old fashioned H2O.

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